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Focal Point
Setting the Standard in Classic Architectural Detailing Beginning with its first handcast moulding in 1970, Focal Point expanded the boundaries of architectural detailing, using castings from original installations and the skills of their artisans to make the designs available today.  Design applications vary from moulding in a dining room to creating an arbor with columns.
Focal Point Products Mouldings, Chair Rails, Casings, Medallions, Niches, Door, Window and Wall Accents.  Made of a high density polymer, Focal Point products have the workability and density of white pine, without the splitting, splintering or separation of wood.  Interior or Exterior use; use Adhesive 3 with these mouldings (1/8" bead; one tube per 60 ft. of moulding).

Contour-All Material, a flexible polymer for curved applications.

FocalFlex Material is manufactured to a specific radius.   Call us with a radius and a product number for a quotation.

Focal Point Domes are made of fiberglass or a high density polyurethane.  Domes are available in Class A.

Interesting Installations
Restaurants Pano's and Paul's, Atlanta
Country Place, Atlanta
Stores Victoria's Secret
Laura Ashley
Caesar's Forum Shops, Las Vegas
Bombay Company
Crabtree and Evelyn
Structures
Motherworks
Hotels Hotel del Coronado, San Diego
Parker House Hotel, Boston
Plaza Hotel, New York City
Treasure Island Casino, Las Vegas
Marriott Hotels
Buildings Fox Theatre, Atlanta
Academy of Music, Philadelphia
Offices of George Bush, Houston
Puerto Rico Capitol Building
White House Historical Commission
Private Homes Sheik's Palace, Saudi Arabia
Barbra Streisand
Debbie Reynolds
Bart Starr
Jimmy Carter
Lou Rawls
Eddie Murphy
Painting, Faux Finishes and Graining Create a unique look with faux finishing or graining.   Faux finishers, or specialty finishers can replicate marble, stone, wood or other finishes easily without the worry of splintering, sweeling and separation of wood.   Often, finishers treat the products in their shops, and touch up joints on the job site - lowering the overall finishing costs.

For graining or staining, use a non-penetrating, glazing stain.  For a paint finish, any good quality paint can be applied, by hand or by spray.  As the products are factory-primed, one coat of finish is usually appropriate, which saves money on painting labor.

Example of faux finishes that a professional faux finisher can achieve on the job site.
Governor's Palace Cove (No. 16310) with faux graining.
Historical Reproduction Programs Focal Point is authorized to reproduce architectural details from many historic properties around the world.  Handcast, evaluated and approved, each design reflects the exacting detail once only available from wood carvers and plasterers.  What does this mean today?  It means that architects, designers, builders and homeowners now have access to architecturally correct, documented products from properties around the world - products that can be installed in a cost-effective manner, to create a custom look.  Look for products reflecting Historic Foundation Membership.
Colonial Williamsburg Foundation

The restoration of Williamsburg, the 18th Century capital of the Virginia colony, was supported by John D. Rockefeller, Jr., from the 1920s to the 1950s. 

During restoration, he learned that mouldings played a role in the social hierarchy of a home.  The degree of detail was an indication of the owner's wealth.   It is from the colonial homes and buildings of Williamsburg that Focal Point presents a unique line of colonial mouldings, endorsed by the Colonial Williamsburg Foundation.

Victorian Society In America

On the heels of the colonial era came 19th Century or Victorian Design.

Once reserved only for the wealthy, elaborate ornamentation became available due to craftsmen arriving from Europe - craftsmen "schooled" in fine wood carving and ornate plastering.  Elegant and flamboyant, these mouldings and medallions reflect the architecture loved by Queen Victoria of 19th Century England.

Historic Natchez Foundation

In the years prior to the Civil War, Natchez was a thriving community of northern planters who employed European craftsmen to build their homes.

French, English, Spanish and West Indian design elements were combined to create a distinctive collection of mouldings, doorways and medallions.

During the Civil War, Natchez became the Union Army's command center, preventing the homes from destruction.  Today, Natchez represents the largest collection of pre-Civil War homes in the United States.

National Trust for Historic Preservation

From Woodlawn, a Virginia plantation given to Nelly Curtis by her father, George Washington, to Woodrow Wilson's home in Washington, D.C., the properties of the National Trust for Historic Preservation span centuries of architecture and design.  Saved from destruction in the 19th and 20th centuries, the homes represent the design elements most popular in North America today.

Cost Effective Installation

 

Focal Point
No. 16340, 60' One Piece
Wood
60', 9 pieces
Moulding, retail $1,464
Labor 500
Total $1,964
Wood (retail) $1,675
Labor* 1,500
Total $3,175

*including priming

Total Savings using Focal Point: 38%
Focal Point
60' One Piece
Wood
60', 3 pieces
Moulding, retail $384
Labor 70
Total $454
Wood (retail) $316
Labor* 250
Total $566

*including priming

Total Savings using Focal Point:
Overal cost, 20%
Labor cost, 72%
Mouldings Features
Features Benefits
Replicated from wood and plaster Unmatched detail with historical significance - the custom look without the custom price
Polyurethane Material Density and workability of white pine, without splitting, splintering or separation.
One piece mouldings One trip around the room during installation greatly reduces labor costs
Primed products Reduces labor
Smooth surface Allows for easy application of faux finishes and paints
Adhesive 3 Bonds joints and prevents joint separation with proper installation.
Installation Video With each order you'll receive full instructions on how to install the products, or you can contact us to receive them.  Ask about Focal Point's video which demonstrates how to install mouldings along with interesting installations.
Adhesives Adhesive 3 for Focal Point and Arstyl Brand Mouldings.
Adhesive 3 is specially formulated to help achieve a quality installation, by forming a tight bond. When installed properly with Adhesive 3, joints stay bonded together.  Use one tube per 60 feet of moulding, remove wet adhesive with mineral spirits, and above all - don't substitute!
 
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